Websites do not get better with age

After talking about avoiding perfectionism, talking about complacency is important too.

Robert Fraser's Nursing Ideas websiteComplacency is just as damaging to online projects. I learned this lesson the hard way, with my website Nursing Ideas. When I recently looked at it, I wasn’t proud. I’ve been rightly distracted by a lot of other things. Between working at York University, starting a consulting business and joining a board of directors took over my last year. I might even have one or two other excuses I could think about, but that does not make up for letting neglecting the site.

When websites and online platforms are not planned, they tend to get worse. More content gets added, pages get cluttered and  visitors start to leave quickly and without satisfaction from finding what they wanted.

Good websites are intentional. They take planning and forethought, and then they need to be evaluated and improved on. Using tools like Google Analytics there are lots of things you can measure from time on the site to how many visitors complete a certain goal (like subscribing or buying something).  User feedback can also be collected in a number of different ways too. Nursing Ideas Google Analytics

When look back at these feedback looks for Nursing Ideas I can see things were improving steadily improving until I got distracted. That is when things peaked. Although they didn’t completely deteriorate they did plateau. The same thing can be said about RobertFraser.ca. The site was simple, it loaded and worked, but there was a lot more that was possible. Now that this site’s foundations have been restructured and more additions are moving forward I’ve got my site back on Nursing Idesa. So I’m starting to collect feedback on how to improve Nursing Ideas and I am going to give myself a deadline of updating it this fall.

Hopefully with a updated and focused plan it will continue to grow. Content will be more regularly scheduled and more features can thoughtfully be tried and added in more intentional ways. At least that is the plan. With a few collaborators there may even be new possibilities.

2 Responses to “Websites do not get better with age”

  1. I think that you are correct in your analysis that you will need to have content updated more regularly. I’ve noticed the same thing within my own website. The more that I keep up with adding new and unique content, the better the site does.

    Also, I’m so sure about your statement that Websites Do Not Get Better with age. No, the website will not automatically rank higher for a particular keyword phrase over time, but a website that is 10 years old will definitely outrank a site that was just purchased yesterday. The saying that a domain getting better with age is with the assumption that during every year the site is online, there is new, industry related, content added to it. Thus, it will be drastically better than a new domain. Thoughts?

    • Solid point that domain age does help a website. The point I was trying to make is more that the important pieces, that individuals and business can control, do not get better. Websites never magically become more organized or improve the use of web coding standards. These are the true things that will help users, and which is ultimately what search engines try to rank. Owning a domain for years may help, but it is not enough to make it useful.

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