After talking about avoiding perfectionism, talking about complacency is important too.
Complacency is just as damaging to online projects. I learned this lesson the hard way, with my website Nursing Ideas. When I recently looked at it, I wasn’t proud. I’ve been rightly distracted by a lot of other things. Between working at York University, starting a consulting business and joining a board of directors took over my last year. I might even have one or two other excuses I could think about, but that does not make up for letting neglecting the site.
When websites and online platforms are not planned, they tend to get worse. More content gets added, pages get cluttered and visitors start to leave quickly and without satisfaction from finding what they wanted.
Good websites are intentional. They take planning and forethought, and then they need to be evaluated and improved on. Using tools like Google Analytics there are lots of things you can measure from time on the site to how many visitors complete a certain goal (like subscribing or buying something). User feedback can also be collected in a number of different ways too.
When look back at these feedback looks for Nursing Ideas I can see things were improving steadily improving until I got distracted. That is when things peaked. Although they didn’t completely deteriorate they did plateau. The same thing can be said about RobertFraser.ca. The site was simple, it loaded and worked, but there was a lot more that was possible. Now that this site’s foundations have been restructured and more additions are moving forward I’ve got my site back on Nursing Idesa. So I’m starting to collect feedback on how to improve Nursing Ideas and I am going to give myself a deadline of updating it this fall.
Hopefully with a updated and focused plan it will continue to grow. Content will be more regularly scheduled and more features can thoughtfully be tried and added in more intentional ways. At least that is the plan. With a few collaborators there may even be new possibilities.