Why social profiles are part of career success

The two go to tools for any job search are cover letter and resume, yet this is changing. Traditionally applying to a job meant making a cover letter and resume. Some professionals recommend keeping a detailed file documenting everything you have worked on. This makes it easier to create a short and concise resume (1 page) highlighting your most relevant experience.

Keeping track of you career used to be done privately in a file at home. Now social media tools like LInkedIn make it possible to keep track of your jobs and accomplishments in a systematic way and to share it publicly. This is beneficially for two reasons. First it can provide a centralized place for regularly recording what you have accomplished. Second it shares what you have done and allows others to view this. This can lead to new career opportunities from recruiters or others that know you recommending a job opportunity.

Beyond changing how you can individually manage your career social profiles can also help you apply for new jobs. Many companies have sites that allow the collection of applicants’ information (demographics, salary expectations, previous job applications, etc.). This creates more information for HR to use in the selection of candidates for interview, but also causes an additional barrier. One way companies are trying to lower the barrier is using social media sites to make it easier to apply.

Job application with social profiles

This can make it faster to login, reduces the number of usernames/passwords to manage, and can allow a complete job and work history to be linked to job seekers’ profiles.

These changes mean both job applicants and those doing the hiring have to think about using social media. As these sites continue to evolve there will likely continue to be opportunities to leverage social media platforms to improve outcomes of job searches.

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